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Miami-Dade is 27.4% of every dollar Path collects nationwide — and 93% of that runs through local-delivery accounts. Broward, one county north, is just 3.6%, with the delivery engine barely switched on. Same playbook, empty field.
Source: Shopify sales by ship-to city & the local account tag, trailing 12 months (Jun 2025–Jun 2026; $21.34M / 23,815 orders). Account economics from Nabu. Path B2B physician-use fulfillment only.
Florida is 42% of $21.34M shipped nationwide. Inside Florida, Miami-Dade is the engine — Broward and Palm Beach barely register. Hover any bar for detail.
The South Florida corridor (Dade + Broward + Palm Beach) is $7.13M — a third of the entire company — overwhelmingly carried by one county. The corridor is ours to consolidate.
This is the correction that changes the strategy. Local delivery isn't a side experiment — measured by the local account tag, it is the dominant channel: 439 accounts driving 30% of the whole company, and 93% of all Miami-Dade revenue. The "backyard model" we want to copy into Broward already has a name, and it works.
| Local revenue into Dade (12mo) | $5,441,493 |
| Local orders into Dade | 7,931 |
| Share of all Miami-Dade revenue | 93% |
Translation: strip out local delivery and 93% of our biggest county evaporates. This channel didn't support Dade — it built it.
| Account | Orders | LTV |
|---|---|---|
| WL · Alex Joseph (Hialeah) | 89 | $411K+ |
| WL · Javier Gonzalez (Rejuvaline) | 57 | $141K |
| Coral Gables medspa | 158 | $126K |
| Peter Martinez (Miami) | 69 | $93K |
| Avanti Medical Spa (Miami) | 44 | $41K |
| Local revenue into Broward (12mo) | $141,043 |
| Local orders into Broward | 394 |
| Est. Broward local accounts | ~15–20 |
| Share of Broward revenue that's local | 18% |
| Same metric in Miami-Dade | 93% |
A handful of Broward centers — a Fort Lauderdale account at 42 orders, a Davie account at 26 — already run on Path local delivery. The model crosses the county line today. The gap between Broward's 18% local mix and Miami-Dade's 93% is the entire opportunity, and it's not theoretical: it's the same motion, un-deployed.
| Local | All accounts | |
|---|---|---|
| Avg lifetime value | $15,498 | $2,357 |
| Orders / yr | ~23 | ~12 |
| Multiple | 6.6× | 1× |
Proximity + delivery = frequency + bigger baskets + retention. A local account is the most valuable thing we make.
Every Broward center we convert to local delivery isn't a $2.4K Silver account — on the Miami-Dade pattern it trends toward a $15K+ relationship that reorders twice a month. That is why owning the backyard with delivery, rather than shipping into it, is the highest-ROI move on the board.
Measured by the local customer tag (the operational marker for delivery accounts) — not Shopify's checkout "Local Delivery" method, which is rarely selected and undercounts the channel by orders of magnitude.
Density of licensed centers + proximity + a delivery rail + rep coverage = dominance. Every lever is portable one county north.
| Total revenue | $5,854,041 |
| ...of which local-delivery accounts | $5,441,493 (93%) |
| Share of total company | 27.4% |
| Orders | 8,598 |
| Avg order value | $681 |
| Miami (all spellings) | $3.15M |
| Doral | $781K |
| Hialeah + Hialeah Gardens | $671K |
| Coral Gables | $397K |
| Miami Beach | $212K |
| Cutler Bay · Miami Lakes · Homestead | $478K |
~1.9M residents (about 73% of Miami-Dade), one of the densest center markets in the country, and a Path footprint that's a rounding error: ~113 estimated accounts, smaller baskets, and only 18% on the delivery rail that built Dade.
Even our thin base clusters — and it tells us exactly where to launch. Tap any county or zone on the map to see the opportunity.
Almost all of Dade's revenue rides the local-delivery rail. This is the model — dense licensed-center coverage + a courier network + reps on the ground. Broward is the same playbook, undeployed.
CitiesHollywood · Pembroke Pines · Miramar · Hallandale · Dania
On the same line as Aventura / Sunny Isles. Any courier already running North Miami-Dade extends here with near-zero added drive time — same-day delivery on existing routes before standing up anything new.
CitiesFt Lauderdale · Plantation · Davie · Sunrise · Tamarac · Weston · Lauderhill · Cooper City
Our largest warm base — nearly half of all existing Broward revenue. Convert these accounts to delivery first, then densify; a micro-stocking point or rep trunk stock here guarantees same-day across the spine.
CitiesCoral Springs · Coconut Creek · Margate · Pompano · Deerfield · Parkland
Smaller current base and further from Dade routes. Open once Wave-1 density justifies a dedicated north run.
Real, but later. Consolidate Broward first — extend the rail north only once the county between us and Palm Beach is locked.
The real geography: Miami-Dade owned to the south, Broward's three launch waves to the north, and the county line where same-day delivery already reaches. Pan, zoom, and click any marker.
Path's ICP is the licensed, physician-led center buying for physician/research use: med spas & aesthetics, hormone/TRT, IV & hydration, regenerative & sports medicine, functional/integrative, medical weight-loss, concierge. Broward is thick with all of them.
| Florida med spas (total) | ~7,700 |
| Miami metro med spas | ~3,112 |
| Broward med spas / aesthetic centers | ~1,000–1,500 |
| + TRT · IV · regenerative · functional · weight-loss | +500–800 |
| Total physician-led ICP accounts | ~1,500–2,000+ |
| Path active accounts today | ~113 |
| Current penetration | ~6–8% |
Med-spa counts: SmartScraper FL report, Apr 2026. Broward figure estimated from FL distribution & population; adjacent center types layered on. Directional.
Miami-Dade supports ~687 active accounts. At Dade-equivalent density for ~73% of the population, Broward should support roughly:
Even the conservative half-Dade path adds $2.16M/yr — and because converted accounts trend toward the $15K local-account profile, the realized number runs higher than a straight revenue-share model implies.
For a licensed center restocking physician-use product, the decision is rarely price — it's certainty. Local delivery turns Path from "a vendor I order from" into "the supplier down the road who has my back today." It's exactly what made 93% of Miami-Dade ours.
| Tier | Orders | Lifetime value |
|---|---|---|
| Silver | ~5 | $2,621 |
| Gold | ~12 | $6,360 |
| Platinum | ~22 | $18,128 |
| VIP | ~45 | $74,595 |
| Local-account avg | ~23/yr | $15,498 |
Local accounts behave like Platinum-plus. Converting a cold Broward center isn't a one-off sale — it's the start of a $15K+ relationship that reorders twice a month.
Lead with South + Central Broward (Wave 1) on courier capacity already running North Miami-Dade. Work the warm base first, then the cold ICP list — and let local delivery be the reason a center says yes. Tap to expand.
Hitting these puts Broward at roughly half of Miami-Dade within a year — +$2.2M annualized — with the parity path (+$5.1M) as the multi-year ceiling.
We built Miami-Dade into our #1 market by being the supplier down the road — fast, reliable, local. Broward is the same kind of market, right next door, and we've barely touched it. Now we're rolling out next-day delivery, putting a demo box of free samples in your hands, and paying spiffs to whoever wins it. The reps who move first take the best accounts.
Broward has ~1.9M residents and one of the densest center markets in the country — an estimated 1,500–2,000+ licensed centers: med spas, TRT & hormone, IV therapy, regenerative, medical weight-loss and functional medicine. They buy the exact products we make. We work a small slice of them today. The rest is open field.
Here's Path's footprint across South Florida today. Miami-Dade is our stronghold. Broward — right next door, same buyers — is wide open. That gap is the whole opportunity.
Same kind of centers, same products, one county over. Broward is the open field — and you're getting there first.
We're arming you for Broward. Use all three together — they're built to get you in the door and close on the spot.
We're expanding next-day local delivery across the county — same-day on the South Broward border belt. Centers get restocked fast, handled cold-chain, with no carrier roulette. This is your single biggest closing lever. Lead with it.
You get a Path presentation box to demo our products in the field, loaded with free product samples you can hand out. Open it on the counter, let them see the quality, and leave a sample behind. One kit per rep — it's your tool, not a giveaway to every account.
Cash spiffs for the reps who win Broward — a bonus for every new account you onboard to delivery, plus a monthly leaderboard with rewards. The more centers you open, the more you earn.
Spiff amounts, box/sample allocations and leaderboard timing are set by leadership — ask your manager for the current Broward spiff sheet.
For a busy center, the decision isn't about a few dollars — it's about certainty. Delivery is how you win the relationship and keep it.
Work South and Central Broward first — that's where we can deliver fastest and where we already have a foot in the door. Tap any zone on the map.
We already own this county — the densest delivery network in the book, built on the exact same play we're about to run in Broward. It works. Now we go north.
CitiesHollywood · Pembroke Pines · Miramar · Hallandale · Dania
Same-day ready right now. These sit on the same line as our Miami routes — you can promise same-day delivery here today. Easiest county-line wins on the board; start here.
CitiesFt Lauderdale · Plantation · Davie · Sunrise · Tamarac · Weston · Lauderhill · Cooper City
Our biggest Broward cluster. Start with centers we already know, convert them to next-day delivery, and use them as references to open the rest of the spine.
CitiesCoral Springs · Coconut Creek · Margate · Pompano · Deerfield · Parkland
Coming next. We open this once we've built density down south. Start scouting and building your list now so you're first when it goes live.
Not yet. We lock Broward first, then the rail extends north. Eyes on Broward for now.
Miami-Dade is home base. Broward is the open field one county north — South and Central first, North next. The dotted line is the Dade border, where you can already promise same-day. Pan, zoom, tap a pin.
Simple sequence. Open centers, get them on delivery, keep them reordering. Tap to expand.
Open new centers, get them on next-day delivery, keep them reordering. You earn on every new delivered account — and the top of the board earns more.
Biggest cash spiff + first pick of new Broward leads
Cash spiff + recognition
Cash spiff
Bonus on each new center you onboard to next-day delivery
Exact amounts and timing set by leadership. Ask your manager for the current Broward spiff sheet and this month's leaderboard.
Same buyers. Same products. A better offer than ever. Go take it.